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Downshifting the global economy

September 19, 2010

I think the author drastically overestimates the influence of ‘ecofascism’ as he describes it, but Micah White is proposing the right alternative:

Humanity can avert climate catastrophe without accepting ecological tyranny. However, this will take an immediate, drastic reduction of our consumption. This requires the trust that the majority of people would voluntarily reduce their standard of living once the forces that induce consumerism are overcome.

The future of environmentalism is in liberating humanity from the compulsion to consume. Rampant, earth-destroying consumption is the norm in the west largely because our imaginations are pillaged by any corporation with an advertising budget. From birth, we are assaulted by thousands of commercial messages each day whose single mantra is “buy”. Silencing this refrain is the revolutionary alternative to ecological fascism. It is a revolution which is already budding and is marked by three synergetic campaigns: the criminalisation of advertising, the revocation of corporate power and the downshifting of the global economy.

Read the article, The alternative to the new wave of ecofascism.

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